JORDI BENEYTO FERRE

Jordi Beneyto Ferre

Director Materials and Innovation

Jordi Beneyto Ferre is Director Materials and Innovation for icebreaker. After spending nine years in sportswear industry working for major brands, he became interested in the values of icebreaker, using natural materials
for performance apparel.

“I think if you are in nature and you are enjoying nature out there, you have a responsibility to care for the playground that you are into.”

INTERVIEWS

Jordi Beneyto FerreDirector Materials and Innovation

David (Gundy) and Lisa AndersonMerino Wool Producers

Stephen PfeifferConservation Manager

Maggie HeumannManager of Volunteer Operations

Ethan McLeodWhitewater Kayaker

Philippe DupuyRice Grower

Véronique and Didier AnçayAgricultural Engineer, Winemaker

Dr. Juliette BecquetHydro-Ecologist

Dr. Giulia MazzottiSnow Scientist

Pr. David NortonEcology and Conservation Biology

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